Waphyto is proud to announce the launch of Scalp & Hair Oil and Upcycled Bamboo Hair Brush, our latest items for supporting gorgeous hair the Waphyto way.
TOKYO , Sept. 2 , 2022 /PRNewswire-PRWeb/ -- Japanese-based clean beauty brand Waphyto is excited to announce the international launch of two new items soon to be added to their beauty and wellness collection. The new products include a plant-based Scalp and Hair Oil, as well as an upcycled Bamboo Hair Brush, with each designed to support a holistic approach to hair care.
Both products will be available for purchase from Waphyto starting August 30th , and can be used together to address common concerns related to hair care and aging. They also incorporate the brand's signature philosophy of combining traditional herbalism with modern beauty technology, developed by Waphyto founder and product developer Atsuko Morita .
About Waphyto Scalp and Hair Oil For targeting dry or thinning hair, loss of elasticity, a lack of volume and reduced shine, Waphyto's newest formula utilizes a special blend of botanicals to nourish the skin, encourage hair growth, and support a relaxed mood.
Key ingredients include sanguisorba, English ivy, althea root, and arnica, in addition to Waphyto's proprietary blend of organic mulberry, horsetail, mugwort, gotu kola, and chrysanthemum. The formula also includes six nourishing plant oils - squalane, apricot kernel, canola, sunflower, safflower, and jojoba to create a luxurious beauty blend.
Lastly, because Waphyto enhances each product with its own signature aromatherapy, the oil includes a calming fragrance – featuring sandalwood, cedarwood, fennel, and orange – designed especially to promote balance for the autonomic nervous system.
About the Bamboo Brush As part of the brand's commitment to sustainability, Waphyto has used upcycled bamboo, which is a natural material that's often treated as a byproduct. By repurposing it to make new tools and other crafts, users will be able to enjoy witnessing the aging process of bamboo, while also reducing environmental waste. Each brush features its own unique wood grain pattern, and the pins are hand-embedded, one-by-one, by craftsmen. Product Uses and Benefits Understanding that healthy hair starts at the scalp, Waphyto's new Bamboo Brush is intended to be a tool for everyday care, and can be used in combination with the Scalp and Hair Oil, as well as other Waphyto hair care products, to create a synergistic effect.
The Scalp and Hair Oil can be applied one of three ways: as a scalp massage medium, as a pre-treatment prior to shampooing, or as a hair oil applied to clean hair to promote moisture and shine.
When using the Bamboo Brush, the brush portion works to encourage circulation at the scalp level, and enhance the massaging effects. It can also be used to brush through the hair from root to tip, removing tangles, creating additional volume, and accessing acupuncture points in the process.
About Waphyto: The Power of Plants Meets Modern Cosmetic Science Developed by award-winning plant scientist Atsuko Morita , Waphyto is a self care and wellness brand that combines the finest natural ingredients with the most sophisticated cosmetic innovations.
From skincare to body and hair care, Waphyto products embody an appreciation for Japanese Wa culture - promoting peace and harmony. With a passion for preserving the purity of nature, Waphyto works to ensure that all ingredients and formulas meet the highest standards of the company's scientists and herbalists, as well as those of today's socially responsible marketplace.
Waphyto is committed to producing holistic wellness products that are Elemental, Ethical, Environmental, and Empowering. These four keywords encompass the company's definition of clean beauty and brand accountability.
Nanako Koga , Waphyto inc., 81 9065147959, globalpr@waphyto.com
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